Piaget, one of the world’s most prestigious watchmaker and jeweler, provided various pieces for 'The Pretty Reckless’ debut music video "Make Me Wanna Die" from their upcoming debut album.
“Make Me Wanna Die” introduces The Pretty Reckless to the world. In the video, lead singer Taylor Momsen finds herself in the middle of a chaotic, cold and mysterious New York City after leaving a performance. The 18-carat yellow gold Piaget Polo watch and new Possession Celebration rings adorn Momsen during the video. Multiple otherPossession rings and necklaces as well as the Piaget Polo watch, one of Piaget’s iconic timepiece, accentuate Momsen’s rock-star look and help define her glamorous yet edgy appeal.
“Make Me Wanna Die” will be available on broadcast and on-line outlets in early May. The Pretty Reckless will be joining US rock music festivals-- The Warp Tour in 2010-- and plans to release their debut album in Summer 2010.
All pieces featured in the new video are available at Piaget boutiques and select retailers nationwide. The Possession Celebration rings were specifically launched this year to celebrate the 20th anniversary of the line.
