wwd.com:
Speaking of actors and ad campaigns, Op has tapped a group of up-and-comers from shows such as “Glee” and “Gossip Girl” for its spring ad campaign. R&B singer Cassie joins “Glee” actors Dianna Agron and Cory Monteith, along with Jessica Szohr of “Gossip Girl,” in summer block party-inspired images, shot at Universal Studios in California. Ads will launch in the May issues of Elle, Teen Vogue and Cosmopolitan. Teen Vogue and Seventeen will have ads printed on metallic paper, to further integrate the campaign’s theme of “rock your shine.”
Op, which is sold exclusively at Wal-Mart, is expanding its online presence this season, with behind-the-scenes photos and b-roll on the brand’s Facebook page and its Web site. This isn’t the first time the California-inspired brand has gone the celebrity route in its ads: Last year’s Op campaign featured “90210” starlet AnnaLynne McCord. “One Tree Hill” actress Sophia Bush, Solange Knowles and Brody Jenner from MTV’s “The Hills.”
You can check out more pictures and information at OP.Com, and thanks to the site we have added some lovely images to the gallery to here, //OP Summer Campaign 2010
