Here is a #HelpDOT Suggestion. I endorse this tourism marketing concept from mentor Willy which builds on the WOW Philippines campaign and highlights the uniqueness of our country!
Let me know what you think about the concept and how we can build it further.
Where else can you find a land as beautiful as its people, a people as warm as its climate?
Where else can you find a nation as rich as its history, a culture as colorful as her transport (vintas and jeepneys)?
Where else can you find a workforce as talented as her artists, an economy as vibrant as her freedoms?
Where else can you find dining as delightful as her shopping, fairways as tranquil as her spas?
Where else can you find fruits as delicious as her hillsides (Bohol Chocolate Hills), a nightlife as breathtaking as her sunset?
Finally, where else can you find a people with pride in her past, a passion for her present, and faith in her future?
All these and more . . .
“Only in the Philippines”
It is a familiar line often quoted by locals and foreigners alike to capture the unbelievable sense of exasperation and frustration over a country that has been blessed with abundant beauty and a people imbued with nobility, yet shamelessly exploited by dynasties of “trapos” and greedy oligarchs.
Yet perhaps it is also the best line to use to at once drive local and foreign tourism, rekindle patriotism and unify a divided nation. It represents nothing less than a dramatic paradigm shift that buries Filipinos’ crab mentality.
It can be argued and it cannot be denied there is also so much natural beauty and goodness that can be found “WOW! Only in the Philippines”. The same line arouses curiosity among new prospects (there are 1 billion tourists globally) who have never been to our shores. “What can be found ‘Only in the Philippines’”? It reinforces the experience of past visitors who can attest to the country’s uniqueness, while presenting new and more varied experiences.
It is simple and memorable, specific and unique. It is already a popular throwaway line among Filipinos and foreigners alike who are both delighted at our hospitality and aghast at our idiosyncrasies.
People from all around the world would say:
It is colloquial “tourist expression” that can be adapted in foreign languages for marketing. Importantly, it is campaignable even for domestic tourism because the normal course of tourism development is for locals to explore domestic travel destinations before venturing overseas.
“Sola en las Filipinas!”
The real excitement is in its global application across multiple languages beyond English-speaking nations like the US and Canada, the UK and Australia. In Mandarin Chinese, the line is “Jin Zai Fei Lu Bin”. In Cantonese, “Gan Zoi Fei Lud Ban”. In Japanese, it’s “Filipin Dah-Keh”. And in Korean, “Filipin Esoman”. The Russians would say, “Tolko V Filipine”. In Spain, our slogan is “Sola en las Filipinas”, which can also be used for most of South America. The French will say, “Seulement dans le Philippines” while the Germans will say, “Nur in der Philippinen” and the Italians, “Soltanto nelle Filipine”.
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Let me know what you think about the concept and how we can build it further.
Where else can you find a land as beautiful as its people, a people as warm as its climate?
Where else can you find a nation as rich as its history, a culture as colorful as her transport (vintas and jeepneys)?
Where else can you find a workforce as talented as her artists, an economy as vibrant as her freedoms?
Where else can you find dining as delightful as her shopping, fairways as tranquil as her spas?
Where else can you find fruits as delicious as her hillsides (Bohol Chocolate Hills), a nightlife as breathtaking as her sunset?
Finally, where else can you find a people with pride in her past, a passion for her present, and faith in her future?
All these and more . . .
“Only in the Philippines”
It is a familiar line often quoted by locals and foreigners alike to capture the unbelievable sense of exasperation and frustration over a country that has been blessed with abundant beauty and a people imbued with nobility, yet shamelessly exploited by dynasties of “trapos” and greedy oligarchs.
Yet perhaps it is also the best line to use to at once drive local and foreign tourism, rekindle patriotism and unify a divided nation. It represents nothing less than a dramatic paradigm shift that buries Filipinos’ crab mentality.
It can be argued and it cannot be denied there is also so much natural beauty and goodness that can be found “WOW! Only in the Philippines”. The same line arouses curiosity among new prospects (there are 1 billion tourists globally) who have never been to our shores. “What can be found ‘Only in the Philippines’”? It reinforces the experience of past visitors who can attest to the country’s uniqueness, while presenting new and more varied experiences.
It is simple and memorable, specific and unique. It is already a popular throwaway line among Filipinos and foreigners alike who are both delighted at our hospitality and aghast at our idiosyncrasies.
People from all around the world would say:
It is colloquial “tourist expression” that can be adapted in foreign languages for marketing. Importantly, it is campaignable even for domestic tourism because the normal course of tourism development is for locals to explore domestic travel destinations before venturing overseas.
“Sola en las Filipinas!”
The real excitement is in its global application across multiple languages beyond English-speaking nations like the US and Canada, the UK and Australia. In Mandarin Chinese, the line is “Jin Zai Fei Lu Bin”. In Cantonese, “Gan Zoi Fei Lud Ban”. In Japanese, it’s “Filipin Dah-Keh”. And in Korean, “Filipin Esoman”. The Russians would say, “Tolko V Filipine”. In Spain, our slogan is “Sola en las Filipinas”, which can also be used for most of South America. The French will say, “Seulement dans le Philippines” while the Germans will say, “Nur in der Philippinen” and the Italians, “Soltanto nelle Filipine”.
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