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Various perspectives on ?Data Love? treated within six topic areas
The milestones of the NEXT Conference programme are set. In one International Track and six vertical theme tracks, titled Commerce, Media, Mobile, Social, Branding, and Technology, numerous prominent speakers will present their ideas, opinions and concepts on the conference motto ?Data Love?.
The NEXT Conference is one of the most important European conferences in the digital industry and is taking place on May 17 & 18, 2011 at STATION-Berlin.
?Data is beautiful? ? the conference motto from an international point of view
On the main NEXT stage David McCandless (author and designer), James Ball (The Guardian) and Wilfried Ruetten (European Journalism Centre) will demonstrate what the rising flood of data actually means and how data may even be entertaining and beautiful. Afterwards, the influence of data on urban life will be illustrated by Christopher Osborne (ITO World), Euro Beinat (Current City Foundation) and Stefan Wehrmeyer (Mapnificent).
Wednesday ? the second conference day ? will be all about the big picture: How come the small ideas sometimes convey the best effect? How can data be embodied and how does this change our life? In subsequence to the keynote of Werner Vogels (Amazon) on ?Data without limits?, sessions with Tim Leberecht (frog design), Russel Davies (Ogilvy), Daniel Bonner (AKQA) and David Rowan (Wired UK) will follow. Presenting in the afternoon will be bestseller authors Tim Ferriss (?The 4-Hour Workweek?, ?The 4-Hour Body?) and Sarah Lacy, who travelled around the world in search of the best entrepreneurs.
Data, Trade and Commerce
The theme track ?Commerce? will outline the growing significance of data on today?s retail. How does the behaviour of vendors and consumers change through new online-based formats and how should businesses react to these changes? Felix von Kunhardt (eBay) and Tim von T�rne (Quelle) will provide an overview of best practices and ?Data Do?s and Don?ts?.
The branding sector has to bear with new challenges as well. Customers and consumers more and more expect user involvement. Long-living brand images have become rare. The theme track ?Branding? will illustrate the creative purpose and methods of sustainable brands ? amongst others will be Garett Graff (Washingtonian Magazine) and Alyssa Jade McDonald (Blyss).
How Data Love Changes our Communication ? Professionally and Personally
How smart phones and communication behaviour influences ? today and in the future ? our professional and leisure time will be explained by Jessica Colaco (iHub Kenya) and Peter Vesterbacka (Rovio Mobile). In the point of view of Oliver Reichenstein (Information Architects), who will also appear in the ?Mobile? track, mobile communication and the microblogging tool Twitter have reached new importance especially due to the catastrophe in Japan.
Foremost within the social web new challenges arise in regard to handling data. There is the benefit ofan enormous coverage as well as fresh and exciting communication formats, and on the other hand there are complex questions of data safety. Mike Arauz (Undercurrent), Cornelius Puschmann (Universit�t D�sseldorf), Matt Gierhart (Ogilvy Action) and Amanda Rose (Twestival) will allow to view insights of these challenges and chances in the social web.
The Click is dead, stop loving it!
The theme track ?Media? exposes the paradigm shift in the online marketing sector. Conventional methods of measuring online media efficency such as clicks and ad impressions have been substituted by new performance indicators. Wolf Allisat (comScore) will talk about the value of data in media and cross-channel strategies. Thomas Promny (Velvet Ventures), Johannes Weinsheimer (travelzoo) and more speakers will trace the success of travel business.
On a technical level data volume must become controllable and should become usable in its best possible way. How this, e.g. with the help of the cloud, can be realised will be demonstrated by the experts in the theme track ?Technology?. Amongst others, Jan Lehnardt (CouchBase) and Isaac Z. Schlueter (Joyent) are taking part in the technology sessions.
Award-winning Professionals and Best Newcomers on the NEXT Stage
The innovative founder scene will also have its a chance at NEXT ? next to the sessions in the regular tracks: Promising start-ups will be introduced on the NEXT Stage.
Moreover, the Art Directors Club Germany will present the award-winning works and campaigns of the digital scene, celebrated and awarded during the ADC festival. Beyond this, practical questions on marketing topics will be discussed in separate workshops. Here, too, the ADC is engaged and demonstrates the key factors of successful digital creation.
The complete, preliminary programme overview can be found�here.
Rachel McAdams Connie Nielsen Stacy Keibler T.A.T.u. Natassia Malthe
