Friday, December 4, 2009

New ONE Celebrity PSA Campaign

As individuals, communities and organizations across the globe get ready to mark World AIDS Day 2009, ONE is launching “Coming Together as ONE” — a new PSA campaign designed to mobilize young people to get involved in the fight against extreme poverty and preventable disease. The public service announcements, which debut online today and will first appear on TV during the Dec. 2 episode of Gossip Girl on The CW, feature young stars from some of the hottest entertainment properties.
The spots were created by filmmaker Jesse Dylan who is known for a variety of films, music videos and the Emmy Award-winning “Yes We Can” Barack Obama campaign video collaboration with will.i.am. The PSAs feature actors and actresses Leighton Meester, Jessica Szohr and Ed Westwick from Gossip Girl; Ashley Greene, Kellan Lutz, Nikki Reed and Jackson Rathbone from Twilight; Hayden Panettiere from Heroes; Corbin Bleu from High School Musical; Tristan Wilds from 90210; John Cho from StarTrek and Brandon T. Jackson from Tropic Thunder. The :60 PSA is available online to watch and share at www.one.org/buzz. Read more here, visit the site and watch the video below: